How to Leverage the Power of Facebook Buy and Sell Groups

Selling on Facebook buy-and-sell groups has become the next big thing, and with over a billion active users; this is the best place to sell any merchandise. Thanks to these Facebook selling groups, it is effortless to dispose of any items that you would like to sell. Better than that, you can capitalize on them to grow your business because the audience is just too large to ignore. This article is a quick guide on the power of Facebook buy-and-sell groups and how you can sell items like a pro.

Read group rules

The power of Facebook buy-and-sell groups is vast, but these groups and most other groups for that matter have expectations and people who govern them. Different groups have different rules, so ensure you understand the rules of every group you join.

Use nice and clear pictures

A picture says a thousand words and the first impression matters a lot, especially for something you are selling. One of the benefits of using Facebook groups is that you can add as many photos and videos you like. Take pictures of your merchandise during the day, or in an area with ample light and capture a variety of angles so that you give your customers and overall view. Mention the dimensions of your merchandise, the sizes, the type, as well as the colors available. Take close up pictures and far away shots to give a better view. The more photos you have, the better it will be, and your customers will appreciate your attention to detail.

Always include an elaborate description

While your pictures will say a lot, it is imperative that you describe the product. Be as descriptive as you can. If the product is immovable or not or if you offer delivery services, then include that information. This helps your buyers to plan accordingly. For instance, if you're selling a sofa or a bed, the buyer will prepare on how the commodity will reach them. An elaborate description always filters numerous questions that will keep you from going back and forth in the comment sections when customers inquire.

Use hyperbolic discounting

One of the benefits of Facebook groups is that you can use hyperbolic discounting. You have probably come across advertisements stating ‘one-day flash sales with all items 50% discounted’. Such sale strategies are incredible because they entice people and give the fear of missing out on great deals. Even though people don't need the product, they get this idea that they're getting an incredible deal that they might not get again.

The product description is usually irresistible for most people, and they make purchases based on it. Hyperbolic discounts make people want items now instead of later, and if you use this bias on Facebook groups, it will be easy for your customers to return for more sales.

Create great stories because stories sell

Storytelling is a new marketing buzzword, and if you have a compelling story to tell, then you will capture a lot of attention. Use pictures and videos on your Facebook posts that share stories about your services and products. Ensure that you connect emotionally with your customers.

Be honest about your products or services

Whether you are selling new or used merchandise, be genuine and transparent about it. When your ad description is correct, even though you will encounter fewer buyers getting in touch with you, you will close a deal sooner and in good faith. The problem with dishonest descriptions is that even though a lot of people will initially be interested, and a lot of them will get in touch. When the products do not match the description, they will lose interest and won’t buy the product from you.

The worst thing that can happen with this is that you will lose your credibility. The disappointed customers will give you a bad review in the comment sections, which means that every time you post something for sale, customers will be wary of you. Doing this can wreck your online business. So, if you're selling a second-hand sofa that needs upholstering, then include that in the description. If you have a new product, then mention precisely what kind of value it will add to your customers.

It pays to post during weekdays

The problem with posting during weekends is because this is when everybody else is posting. A lot of people have already discovered the power of Facebook buy-and-sell groups, and they are taking full advantage. The posts and feeds get cramped with all the items people are selling, and your product will be pushed down the page before anyone notices it. However, when you post during weekdays, people will see it in the evenings when there unwinding after work, and they will have considered whether to purchase your products by the weekend.

READ ALSO: The Ultimate Guide to Advertising on Facebook

Always remember to mark sold items

Once your products sell out, mark them as sold to avoid customers inquiring about them. Unless you have similar products that you will be selling on a regular basis, this will save you and your customers time.

Always stay safe when making sales online

With so many people on the internet, you never know who is out there to defraud you because not all people have good intentions. Always make sure that you don't disclose your address and be wary about the contact information you offer. When making payments ensure that you provide safe payment methods that protect you and your customers. For instance, you can use an escrow service such as Escrow Kenya that will act as a third party and hold funds until both of you are satisfied with the product deliveries.

Your customers will trust you, even more, when they discover you utilize safe payment methods. You will show care and earn their loyalty. On top of that, you will also secure your money and keep cons off your posts.

Bottom Line

Indeed, you cannot underestimate the power of Facebook buy-and-sell groups. Leverage on it to attract a broader audience. When people from the groups like your products, they are likely to check out your Facebook page or your website if you have one and look at other products you have on offer. One of the awesome things about Facebook is that people share the posts they like, and shares mean more prospects for you and more sales in the long run.